Ace the Adobe RTCDP Challenge 2025 – Turbocharge Your Data Skills!

When sharing a customer segment via personal email, using SHA256 format for emails is a requirement across different advertising and marketing platforms, including Facebook, Google Customer Match, and LinkedIn Matched Audiences. This hashing process enhances privacy and security by converting email addresses into a format that cannot easily be reversed or read by external parties.

Using SHA256 ensures that the raw email addresses are never exposed to the advertising platforms. Instead, the hashed values can still be used for audience matching without compromising the integrity of user data. Since this requirement is uniform across the platforms mentioned, the correct choice includes all available connections.

Implementing SHA256 hashing is particularly essential in light of privacy regulations and compliance, supporting a more secure way of utilizing customer data in targeted advertising campaigns.